Senior Creative Strategist – Social Ads / UGC (m/w/d)

This full-time position in Hamburg focuses on developing advertising concepts for Meta, TikTok, and YouTube. The role involves analyzing successful ads, trends, and competitors to generate new hooks, angles, and story ideas for social media campaigns. You will create creative briefings for content and UGC creators while researching target audiences, pain points, and purchase motivations. Additionally, you will evaluate creative tests with the marketing team, contribute to new ad formats, and support international marketing efforts. The job requires staying updated on current social media trends and platform changes. The advert does not specify particular software tools, formal qualifications, or minimum years of experience for this senior-level role. It also does not state any specific language requirements beyond the German job title. The working arrangement is not explicitly defined as remote, hybrid, or office-based in the provided text. This opportunity suits individuals who are fascinated by marketing, psychology, and social media dynamics. It is ideal for those who want to learn how to develop creatives that reach millions and drive measurable sales. The employer, Pammys, is a fast-growing e-commerce footwear brand with over 150 employees and locations in Hamburg, Kiel, and Lensahn.