Senior Funnel Specialist (m/w/d)

This full-time position at Pammys in Hamburg involves crafting persuasive copy for the entire customer journey, from initial advertisements to product pages and final checkout. The role requires writing ad copy, product descriptions, and website text that drives sales by appealing to both emotional and rational motivations. You will also develop new content formats such as advertorials, listicles, and native ads, using storytelling to highlight the brand’s unique selling points. The job demands a strong understanding of performance marketing as a psychological discipline, focusing on building authority and trust through social proof and trust elements like payment providers. The company is a fast-growing European footwear and fashion brand with over one million customers, aiming to scale its annual revenue from eight to nine figures. While the advert does not specify required qualifications, years of experience, or specific software tools, it implies a need for advanced copywriting skills that go beyond standard creative writing. There are no stated language requirements beyond the German context of the role. The working arrangement is not explicitly detailed as remote or hybrid, but the company operates from offices in Hamburg and Kiel. This role suits a specialist who can analyze why specific messaging converts and is comfortable creating content that informs before it sells, rather than relying on traditional retail-style advertising.