Director of Product Growth & Digital Marketing

Playbook is seeking a Director of Product Growth & Digital Marketing to work remotely within the continental US, with some travel required. The role involves transforming the company's digital platform into a revenue-generating engine that enhances in-person utilization for two key audiences: external consumers and corporate groups, as well as tenants within their buildings. Daily responsibilities include analyzing web and app data, conducting A/B tests, and collaborating with software engineers to develop product features. The ideal candidate should possess strong analytical skills and experience in behavioral marketing, particularly in creating digital funnels that drive physical traffic and revenue. Familiarity with SEO, paid advertising, and high-converting web infrastructure is essential for capturing consumer intent and facilitating bookings. Additionally, the role requires the ability to design creative workflows and automation processes to streamline marketing efforts across various properties. This position is suited for a growth leader who thrives in a data-driven environment and is adept at engaging diverse audiences through both digital and experiential channels.