Head of Marketing (m/w/d) mit Schwerpunkt E-Commerce

This full-time position based in Gersthofen involves leading a multi-person marketing team with both professional and disciplinary responsibilities. The role centers on shaping and executing strategies for digital commerce, including managing online shops, performance marketing, SEO, content, social media, CRM, and automation. Day-to-day duties include optimizing customer journeys to improve conversion rates, steering paid advertising channels like search, social, and retargeting, and planning product launches or seasonal campaigns. The incumbent will also oversee brand positioning, manage the marketing budget, and build reporting systems to track key performance indicators such as revenue, return on ad spend, and customer acquisition costs. Close collaboration is required with the executive board as well as sales, purchasing, IT, customer service, and logistics departments. The advert does not specify particular software tools, formal qualifications, or minimum years of experience required for the role. No specific language proficiency is mentioned in the text. The working arrangement is stated as full-time, but no details regarding remote work or hybrid options are provided. This opportunity suits candidates who prefer to actively shape marketing strategies rather than just administer them, combining strategic thinking with a hands-on approach to driving measurable business success in e-commerce.