B2B Account Director (ABM Focus)

Wpromote is seeking a B2B Account Director with a focus on Account-Based Marketing (ABM) to enhance the growth and retention of major B2B clients. In this remote role, the director will engage with clients on both strategic and tactical levels, leveraging extensive knowledge in digital marketing, lead generation, and customer acquisition, particularly in complex sales environments. The position involves managing client relationships and developing integrated marketing strategies to ensure client success. Key responsibilities include understanding business and marketing goals, conducting measurement and analysis, and overseeing project management aspects such as defining project scope and managing risks. The ideal candidate should possess significant experience in handling B2B accounts, particularly in sectors like SaaS and enterprise services. This role is suited for individuals who excel in relationship management and have a strong grasp of marketing strategies tailored to long sales cycles and multiple stakeholders. The position reports to the Head of B2B Client Delivery and is designed for those who thrive in a dynamic, remote work environment.