Director, Programmatic B2B

Wpromote is seeking a Director of Programmatic B2B to manage the daily operations of their programmatic buying division for various B2B clients. Initially, this position will focus on individual contributions, with the potential to develop and lead a team as the division grows. The role involves establishing operational best practices tailored to B2B buying cycles and audience segmentation, as well as contributing to business development efforts to attract new clients. The Director will play a key role in onboarding new advertisers and improving relationships with challenging accounts. Responsibilities include providing education on programmatic capabilities and new advertising technologies, while also maintaining strong relationships with clients and digital agency partners. The ideal candidate should possess expertise in campaign execution, optimization, and strategy. This remote position is suited for individuals who thrive in a fast-paced environment and are eager to contribute to a collaborative and inclusive workplace culture.