Associate Director, Paid Search

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . THE ROLE We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES Client Strategy & Leadership Serve as the primary client contact for paid search strategy and performance discussions. Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. Proactively identify areas for optimization and innovation across accounts. Campaign Management & Execution Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. Establish testing frameworks and innovation pipelines to continuously improve results. Translate insights into actionable next steps that drive measurable client impact. Team Collaboration & Mentorship Collaborate with internal teams to ensure campaign execution aligns with client objectives. Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. Analysis & Reporting Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data. Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS 5+ years of relevant paid search experience. Hands-on experience in managing monthly campaign budgets of $500k+. Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor. Meticulous attention to detail. Preferred but not required: Experience with GA4. Experience with Shopping, Vehicle Ads, and Performance Max campaigns. Google Ads and Microsoft Ads certification. BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $80,000 - $120,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote