Senior Performance Marketing Specialist

GOAT Group is looking for a Senior Performance Marketing Specialist to manage their paid social and video acquisition strategies. This remote position involves daily tasks such as campaign building, budget management, audience setup, and optimization focused on incrementality KPIs across platforms like Meta, TikTok, and YouTube. The role requires proficiency in AI tools for strategic research and operational automation, as much of the workflow is being streamlined through internal AI processes. Candidates should be comfortable developing a creative testing roadmap, writing briefs, and interpreting performance data. Collaboration with the AVP of Growth is essential for enhancing AI workflows and producing performance marketing reports. The ideal candidate will have experience in performance marketing and a strong understanding of creative direction based on performance insights. This position is suited for individuals who are data-driven and have a keen interest in leveraging AI in marketing strategies.